Rachel Schwartz — Founder + Marketing Maven
As founder and principal of The ZAP Group, Rachel Schwartz is more than an “idea-smith,” she’s an innovator with the extraordinary ability to implement ideas into action. With more than 20 years of experience partnering with global companies to accomplish their branding, advertising, and marketing goals, Rachel is a true industry expert.
Her ability to listen, matter-of-fact manner, unbridled enthusiasm, humor, and energy are at the forefront of her identity and professional appeal. These traits, together with her outside-of-the-box thinking and strategic execution capabilities are both refreshing and often the key to her client’s success.
☕️ Favorite coffee: Wawa. End of story.
🍸 Favorite cocktail: Cosmo on the rocks with top shelf Vodka (paying homage to my Russian roots)
🤘🏼 Always in the mood for: Laughter. Life is too serious. My naughty dog helps with that.
😎 Enjoys: watching The Good Doctor with my daughters & husband (and agreed, totally inappropriate content for children)
🙌🏻 Supports or Detests our Lady Gaga Obsession: been to 19 concerts & counting...
😴 Early Bird or Night Owl: Trick question. I don't sleep. #entreprenuer #momof2
🎶 Music Choice: Gaga 99% of the time. Sing 2 soundtrack 1% of the time.
Amanda Nedelkoff —Account Manager + Rachel’s Right Hand
Amanda is a Lehigh University graduate of the College of Business and Economics; she majored in marketing & minored in graphic design. She is a fellow entrepreneur (co-owner of Charli Moon, an e-commerce boutique selling women’s clothing and accessories) and made up wholly of determination & drive. She’s a true asset to the ZAP team.
☕️ Favorite coffee: iced caramel coffee with oat milk
🍸 Favorite cocktail: anything with tequila (or beer)
🤘🏻 Always in the mood for: a good sandwich
😎 Enjoys: skiing, watching reality TV, & adventuring
🙌🏻 Supports or Detests our Lady Gaga Obsession: supports (unclear if she's telling the truth)
😴 Early Bird or Night Owl: night owl (like a true advertising folk)
🎶 Music Choice: Pop / Hip Hop & select Country songs
Bridget Quinn — Media Manager + Renaissance Woman
Bridget is a NYU graduate with a Bachelor of Science in Media, Culture, and Communication. Bridget wears 1,000,000 hats and has an abundance of talents. Her resume is long & extensive, and not reflective of someone her age. She is a mover & shaker (quite literally too — on track to becoming a professional dancer, think: Lady Gaga back-up dancer), incredibly independent, and bold; a perfect fit with the ZAP culture.
☕️ Favorite coffee: Black Coffee
🍸 Favorite cocktail: Extra Dirty Martini
🤘🏻 Always in the mood for: Almond Butter
😎 Enjoys: New York City (New York or Nowhere)
🙌🏻 Supports or Detests our Lady Gaga Obsession: supports (and if she is a back-up dancer one day, ZAP Principal is retiring to be a groupie)
😴 Early Bird or Night Owl: Both?
🎶 Music Choice: Indie + Alternative
Michelle Katz Beck — Media Buyer + Cost Slayer
Michelle is ZAP’s In-House Media Buyer with 20+ years of experience in Out of Home (OOH) media buying, production, & management. She's responsible for identifying advertising opportunities such as billboards, scoreboard signage at local arenas, transit advertising, bus shelters, airport advertising, mall dioramas, cinema, supermarket, and place-based media including gyms, bars, and restaurants — for both big and small budgets.
☕️ Favorite coffee: Iced coffee, light & sweet
🍸Favorite cocktail: Apple Martini
☺️ Always in the mood for: Any and every real housewives show on Bravo
👨👩👧👦 Enjoys: spending time with my friends and family
🙌🏻 Supports or Detests our Lady Gaga Obsession: fully supports 🙌🏻
😴 Early Bird or Night Owl: Night Owl
🎶 Music Choice: Pop
Julia Andrews —Graphic Designer + Maker of All Things Pretty
Julia Andrews is a graduate of the University of Delaware where she majored in Apparel Design. After working for 12 years as a fashion designer, she went on to receive a graduate certificate in Graphic & Digital Design from Parsons in NYC. She's been a lover of design & art her whole life, and now she gets to share that passion for the sake of our ZAP clients.
☕️ Favorite coffee: Hazelnut Latte
🍷 Favorite cocktail: A nice cold glass of Chardonnay
😁 Always in the mood for: Eating outside at a restaurant
👨👩👦👦 Enjoys: Spending time with her family
🙌🏻 Supports or Detests our Lady Gaga Obsession: SUPPORTS! Bought tickets in March 2020 to see Lady Gaga in concert at MetLife Stadium....needless to say that never happened 😩
😴 Early Bird or Night Owl: Early Bird (not by choice!)
🎶 Music Choice: Anything from pop to hip hop - as long as it's upbeat and I can sing or dance to it, I'm happy.
Josie Leach — Copywriter + Word Ninja
Josie is a South Carolina native and a University of South Carolina graduate. She studied Marketing, minored in English, and became a copywriter because it combines her love of words and writing with the strategic thinking required for marketing. She’s written copy for everything from social media captions to full-length books. When not word-smithing, she loves to cook (with lots of veggies and cheese), hang out with her husband, bulldog, and cat, and spend time outdoors.
☕️ Favorite coffee: A nice, fruity pour-over or a dirty chai.
🍷 Favorite cocktail: A fresh & cold spicy margarita (NOT not not from a mix.)
😄 Always in the mood for: Krispy Kreme
😎 Enjoys: Cooking for friends
🙌🏼 Supports or Detests our Lady Gaga Obsession: Unwavering support
😴 Early Bird or Night Owl: Night Owl
🎶 Music Choice: Alternative Country, Indie Folk & Americana
Michelle Mangini — Marketing Assistant + Efficiency Queen
Michelle is a born-and-raised New Yorker turned South Jersey girl (she’s still getting used to that). She went to school at Fairleigh Dickinson University where she played 4 years of softball and then obtained an MBA in Marketing there as well! In addition to being a killer marketing assistant at ZAP, she is also a certified fitness coach—which she’s incredibly passionate about.
☕️ Favorite coffee: Cold Brew with oat milk and whatever flavor I’m feeling that day!
🍷 Favorite cocktail: Rosé all day
😁 Always in the mood for: A beach day
🌅 Enjoys: A colorful sunset
🙌🏼 Supports or Detests our Lady Gaga Obsession: Supports!
😴 Early Bird or Night Owl: Early Bird
🎶 Music Choice: I really listen to it all! Taylor Swift is my queen though.